Patagonia grants available for grassroots environmental organizations

Patagonia, the popular outdoor equipment maker, has two grant programs of interest to nonprofit environmental organizations.

From Patagonia’s grant announcement:  “We support small, grassroots, activist organizations with provocative direct-action agendas, working on multi-pronged campaigns to preserve and protect our environment. We help local groups working to protect local habitat, and think the individual battles to protect a specific stand of forest, stretch of river or indigenous wild species are the most effective in raising more complicated issues – particularly those of biodiversity and ecosystem protection – in the public mind. ”

Grants of up to $12,000 will be awarded for projects that are action-oriented, build public involvement and support, focus on root causes, and demonstrate a commitment to long-term change.

The next round of grant applications is due in August. For More Information


Patagonia funds another grant as well: The World Trout Initiative funds only groups and efforts working to restore and protect wild, self-sustainable trout, salmon, and other fish species within their native range. For more information 

Aussie Rescue and Placement Helpline Direct Mail Campaign 2014

For almost 15 years I have written the annual direct mail campaign for this nonprofit animal welfare organization.  In 2013 the campaign returned 740% on investment and accounted for 25% of the philanthropic donations received by ARPH that year.

ARPH is the official rescue organization of the Australian Shepherd Club of America. It’s website is at http://www.aussierescue.org/   The piece is four pages long (11×17, folded in half then  Z-folded, header out) and fits in a #10 envelope with response devise.  Pages 2 and 3 are omitted from the graphic below.  They contain the private addresses of the representatives in the organization and are omitted here for privacy reasons.