For almost 15 years I have written the annual direct mail campaign for this nonprofit animal welfare organization.  In 2013 the campaign returned 740% on investment and accounted for 25% of the philanthropic donations received by ARPH that year.

ARPH is the official rescue organization of the Australian Shepherd Club of America. It’s website is at   The piece is four pages long (11×17, folded in half then  Z-folded, header out) and fits in a #10 envelope with response devise.  Pages 2 and 3 are omitted from the graphic below.  They contain the private addresses of the representatives in the organization and are omitted here for privacy reasons.