For almost 15 years I have written the annual direct mail campaign for this nonprofit animal welfare organization. In 2013 the campaign returned 740% on investment and accounted for 25% of the philanthropic donations received by ARPH that year.
ARPH is the official rescue organization of the Australian Shepherd Club of America. It’s website is at http://www.aussierescue.org/ The piece is four pages long (11×17, folded in half then Z-folded, header out) and fits in a #10 envelope with response devise. Pages 2 and 3 are omitted from the graphic below. They contain the private addresses of the representatives in the organization and are omitted here for privacy reasons.