TikTok Adds More Analytics

Date: March 7, 2020
Author: Mary Carlson Foley
Categories: Digital Marketing Analytics

TikTok (Beijing-based ByteDance’s hot video application) is introducing some new analytics and reporting features for their invitation-only Creator Marketplace.  It seems mostly the usual analytics for campaign view/like/share/CPV/CPE and it will offer the option of analyzing the impact of influencers.  https://bit.ly/2vPmtts

At the same time TikTok is under a National Security review, it’s been banned from government-issued devices by the US Army.   Legislation was introduced in Congress last week to prohibit Tik Tok from all government devices.

What do you think?  Too little to late? Too much risk for too little reward?  

Wells Fargo Updates Philanthropic Program

Date: March 6, 2020
Author: Mary Carlson Foley
Categories: Fundraising

Wells Fargo has re-focused it’s charitable giving priorities on affordable housing, financial health, and small business growth. At the state or local level they may also continue to fund arts and culture, civic engagement, education, the environment, human services, and workforce development.

For more information, new grant deadlines, and details for your state or county, visit: https://www.wellsfargo.com/about/corporate-responsibility/community-giving/local/

Fantastic Nonprofit Tech Resource

Date: March 1, 2020
Author: Mary Carlson Foley
Categories: Nonprofits

I’ve found TechSoup to be an invaluable software/tech resource for nonprofits of all sizes. They have launched a SaaS/PaaS/IaaS campaign that is worth looking into. The prices on their software and hardware have always been fantastic, but now they have service offerings for nonprofits to match. Check out their new technology for Nonprofits campaign here .

USDA Regional Conservation Partnership Program

Date: May 14, 2015
Author: Mary Carlson Foley
Categories: Federal Business Development, Fundraising, Grant Acquisition

July 8th is the deadline for submitting pre-proposals for $235M in grant funds for innovative conservation partnerships.  A wide variety of government and nonprofit entities are eligible.  For information on the program see their program page. For the solicitation go to For the solicitation announcement go to Grants.gov  For more information on their program check out their fact sheet below:

Patagonia grants available for grassroots environmental organizations

Date: May 11, 2015
Author: Mary Carlson Foley
Categories: Digital Marketing Analytics, Fundraising, Grant Acquisition

Patagonia, the popular outdoor equipment maker, has two grant programs of interest to nonprofit environmental organizations.

From Patagonia’s grant announcement:  “We support small, grassroots, activist organizations with provocative direct-action agendas, working on multi-pronged campaigns to preserve and protect our environment. We help local groups working to protect local habitat, and think the individual battles to protect a specific stand of forest, stretch of river or indigenous wild species are the most effective in raising more complicated issues – particularly those of biodiversity and ecosystem protection – in the public mind. ”

Grants of up to $12,000 will be awarded for projects that are action-oriented, build public involvement and support, focus on root causes, and demonstrate a commitment to long-term change.

The next round of grant applications is due in August. For More Information

 

Patagonia funds another grant as well: The World Trout Initiative funds only groups and efforts working to restore and protect wild, self-sustainable trout, salmon, and other fish species within their native range. For more information