Piedmont Regional Dental Clinic is a regional dental safety net clinic in the Piedmont area of Virginia with a mission to serve low income residents of Orange, Culpeper, Madison, Greene, Louisa and surrounding counties. This nonprofit printed and snail-mailed a newsletter to its own mailing list at a cost of almost $2000 (using nonprofit bulk postage rates) to reach 1200 individuals. Following the success of the Art Center In Orange, in 2013 the Clinic switched to a newspaper insert format distributed to 27,000 area homes for a cost of approximately $1500. This cost-effective method of distribution broadened the Clinic’s reach and allowed it to thank donors, inform patients, report to the public on mission milestones and share the story of a PRDC patient (“Reason To Smile”). For more information on PRDC visit http://www.vaprdc.org/
The newsletter was written with substantial input and support from PRDC’s Executive Director Kellina Mitchell and designer Kelly Radzowski at K-Art and Design (http://www.k-artanddesign.com/ )
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