TikTok (Beijing-based ByteDance’s hot video application) is introducing some new analytics and reporting features for their invitation-only Creator Marketplace.  It seems mostly the usual analytics for campaign view/like/share/CPV/CPE and it will offer the option of analyzing the impact of influencers.  https://bit.ly/2vPmtts

At the same time TikTok is under a National Security review, it’s been banned from government-issued devices by the US Army.   Legislation was introduced in Congress last week to prohibit Tik Tok from all government devices.

What do you think?  Too little to late? Too much risk for too little reward?