Monthly Archives: August 2014

Piedmont Regional Dental Clinic annual newsletter 2014

Piedmont Regional Dental Clinic is a regional dental safety net clinic in the Piedmont area of Virginia with a mission to serve low income residents of Orange, Culpeper, Madison, Greene, Louisa and surrounding counties.  This nonprofit printed and snail-mailed a newsletter to its own mailing list at a cost of almost $2000 (using nonprofit bulk postage rates) to reach 1200 individuals. Following the success of the Art Center In Orange, in 2013 the Clinic switched to a newspaper insert format distributed to 27,000 area homes for a cost of approximately $1500.  This cost-effective method of distribution broadened the Clinic’s reach and allowed it to thank donors, inform patients, report to the public on mission milestones and share the story of a PRDC patient (“Reason To Smile”).  For more information on PRDC visit

The newsletter was written with substantial input and support from PRDC’s Executive Director Kellina Mitchell and designer Kelly Radzowski at K-Art and Design ( )